We're a small team of collectors, dreamers, and fans who believe toys are for everyone who loves stories, art, and the thrill of collecting meaningful pieces to complete the shelf.

Whether you're hunting for limited-edition figures, adding to your collection, or just looking for a fun gift, we’re here to make the experience simple, personal, and exciting. 

Yup & Yay was a dream turned into reality

in the year 2025. We hope to become a major player in the toys and collectible space. 

Everything you see on our site is 100% authentic, brand new, and handled with care — straight out of the case and into your hands.

We’re proud to be independent, community-driven, and collector-owned. And we’re always on the lookout for what’s next — so if there's something you'd love to see, let us know!

Thanks for stopping by!

We hope you find something special.